Location - Upper Peninsula on Lake Superior:
Our location in the Upper Peninsula on Lake Superior is nothing short of breathtaking. Nestled amid the pristine wilderness, our setting offers access to the serene beauty of Lake Superior, lush forests, and stunning landscapes. It’s the perfect backdrop for our brand, inspiring outdoor exploration of our private 5000 acre preserve and appreciation of nature’s tranquility.
Lake and Lighthouse:
A pioneering outdoor lifestyle brand, merging the allure of outdoor camping with simple modern aesthetics under our tagline “From the Trail to the Street.” We provide high-quality gear, apparel, and experiences, seamlessly blending performance with the timeless elegance of Japanese design, fostering a global community of adventurers who appreciate nature’s beauty and the art of exploration.
